Strange Magick

Brand Identity for Strange Magick, a line of natural botanical elixirs aimed to improve everything from brain function to sleep. Combining high grade herbal ingredients, carefully curated adaptogenic blends, and sustainable practices, Strange Magick creates modern potions filled with intention.

A simple yet sophisticated logo system is paired with a refined color palette to reflect the entrancing nature of the brand potions themselves. An elevated approach to print materials along with flexible packaging elements highlights the versatility and the integrity of the products.