Rebranding, identity, and web design for The Wall Group, a fully integrated management company with offices in New York, Los Angeles, London, and Paris. Since 2000, The Wall Group has pioneered the fashion and beauty business, representing the industry’s most influential fashion stylists, hairstylists, makeup artists and production designers.
With an aim to showcase talent, build a strong company identity, and display The Wall Group’s technical prowess and compelling digital footprint, the new visual identity is deceptively simple and modern in form.
Designed around the company’s aesthetic to make The Wall Group the Tesla of agencies, the visual identity is a process driven design with a minimalist aesthetic. The website is intuitive and dynamic with a strong emphasis on unique animations, large-scale imagery, and video integration. Their new identity displays how the agency is not only on the forefront of the beauty and fashion space, but of the tech space as well.
Creative Direction: PSA Creative
Digital Direction: Erin Dennison
Portfolio Management: Vi Nguyen
Digital Archiving: Carolyn Lee