CLIENT Archway

SERVICES Brand Identity    Design Direction    Website Design

DATE 2022

CLIENT Archway

DATE 2022

SERVICES

Brand Identity

Design Direction

Website Design

Archway

Archway is a platform built for developers to easily build decentralized apps using blockchain technology. Established as part of the Cosmos ecosystem, Archway’s brand system reflects the brand’s confidence and modern approach. Inspired by key components of blockchain technology, a combination of balanced letterforms and a vibrant color palette create a compelling visual identity that connotes a sense of originality and innovation. Quirky glyph elements, modules, and alternate wordmarks were created to further convey the notion of cryptography and the process of coding and transforming text, a playful nod to the brand’s foundation.

CREDITS:

Agency: Ludlow Kingsley
Creative Direction: Clark Stiles + Roxanne Daner
Strategy Direction + Copywriting: Anna Hartwick
Project Management: Taylor Schroeder

CREDITS:

Agency: Ludlow Kingsley
Creative Direction: Clark Stiles + Roxanne Daner
Strategy Direction + Copywriting: Anna Hartwick
Project Management: Taylor Schroeder