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Prima is a new consumer wellness company focused on hemp-based cannabinoids (CBD). Combining a line of body products with clean ingredients and a platform for discovering educational content, prima is building the first credible and transparent CBD brand for consumers.

In an effort to stay true to the company's brand mission of transparency and authenticity, all design elements, packaging prototypes, and print collateral pieces were meticulously poured over to curate a sustainable brand identity from start to finish. Playful illustration elements and a complementary color system are used throughout the print and packaging materials, showcasing a holistic and cohesive portfolio of products.

Creative Direction: Project M Plus
Interactive Design: The Couch
Photography: Daniel Dorsa
Prop Styling: William Wesely
Floral Design Styling: Yasmine Mei

Packaging Design
Art Directionn
Print Collateral