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Winc, a Los Angeles-based wine club, creates and curates over a hundred wines, revolutionizing the way people discover, buy and share wine. For the launch of their new Primitivo, Winc required a label design fitting of the juice inside — traditional but bold, rustic yet spirited. The distinctive label has since been expanded to include more wine offerings under the Kin & Country name.

Art Direction
Packaging Design 
Label Design